In 1975, when Animal Liberation was published, I thought that simply telling people about the cruelty of factory farming would lead to meaningful change. But 50 years on, I’ve had to reckon with a difficult truth: facts alone are rarely enough. In our latest “Lives Well Lived” episode, neuroscientist Tali Sharot explains why. Drawing from her book The Influential Mind, she explores how emotional and cognitive forces shape our beliefs, and why even deeply held ethical convictions often lose out t