JAPAN – Much of Asia was celebrating the Year of the Horse in the past week. In Japan, which does not mark Chinese New Year, the attention turns to a different animal. There is no cat in the Chinese ...

New “Hello Kitty” comic books will soon launch as part of a collaboration between Japan’s Sanrio and comics giant IDW Publishing. The new multi-title partnership will begin with the debut of the ...

Sunblink has launched a brand-new update this week for Hello Kitty Island Adventure, as the not-so-creatively called Content Update 5 is live. This is a totally free update for all players across all ...

Sanrio and Sunblink confirmed the next mascot who will join Hello Kitty Island Adventure as a permanent character, and it is Moppu from Marumofubiyori. He is in the mobile version of the game on Apple ...

PHOENIX — The Hello Kitty Cafe Truck is headed back to the Valley, giving you more opportunities to pick up cute merchandise! Hello Kitty Cafe Truck returns to Arizona with 10-year anniversary merch ...

The brand is sharing their new lineup exclusively with PEOPLE Twelve of Hello Kitty's friends are being introduced in the US for the first time by Sanrio The new characters will be available across ...

NOTE: The Hello Kitty holiday merchandise and the glass teddy bear cups sold out on release day, but they are expected to restock throughout the season. Check with your local stores about availability ...

The most adorable collab is coming to Starbucks this holiday season. While you celebrate the return of your favorite seasonal sips like a Sugar Cookie Latte or Peppermint Mocha, you can also get your ...

The mega coffee chain has teamed up with the popular, global icon "Hello Kitty" to celebrate friendship with a merchandise collection. It will launch in coffeehouses across the United States on Nov. 6 ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

Japanese VR studio Thirdverse is partnering with Hello Kitty creator Sanrio to release a social VR game this year dedicated to the iconic cartoon cat and equally kawaii cast of characters. Information ...