Uber is best known for moving people. But as it expands into local commerce, it could become a much broader platform for ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

As part of the B&T CMO Power List, we asked Australia’s leading marketing chiefs what their favourite ads of all time were, specifically ones they haven’t worked on. The response is an eclectic mix of ...

Most businesses today collect a huge amount of data, but many struggle to turn that data into useful insights. This is where predictive analytics becomes valuab ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

This three-part series reviews how the Food and Drug Administration’s (FDA) January 2026 guidance, “General Wellness: Policy for Low Risk ...

How luxury marketing builds desire through mythology, culture, and aspiration rather than traditional advertising tactics.

In the beauty category, global brands such as Rhode, Glossier, and Gisou are no longer just launching products and shouting about them on their social channels. Instead, they must bring their brand ...

A 2026 informational consumer research report examining Mobile Profits marketing claims surrounding the '60 second WiFi trick' and '7 minute phone trick,' including digital income positioning, program ...

Even smart consumers fall for fake content; the psychological forces behind it and how to think critically in a world of AI-driven misinformation.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.