Marketing Strategy - B2B SaaS marketers are now more likely to use general-purpose AI tools like ChatGPT rather than ...

The teeny tiny baby frogs are hatching! There's a little pond by where I live and the frogs LOVE to hang out there. Over the last week, the tiniest baby frogs have been emerging out into the very big ...

Communications - Brand mentions in media have the most impact on driving online searches when they carry some emotional ...

Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research from Verint. The report was based on data from a survey ...

The pressure is on for companies to perform at their best. The digital-first mindset is here to stay, and organizations are realizing that building meaningful relationships with customers online is ...

Chewy, Toyota, and Samsung are the major brands that have the best reputations with American adults, according to recent ...

Discover how a fusion layer connects user behavior data with auction signals, helping publishers justify CPMs, improve ...

Discover the elements of effective market narratives, from defining customer tensions to creating repeatable stories that ...

Google is the world’s most valuable brand in 2026, with a value of $1.5 trillion, according to recent research.

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

Measurement & Analytics - Only a quarter of senior marketers say their team's investments are fully driven by unified, ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...