This incredible close-up lens is now on display at The Photography and Video Show 2026 ...

Most consumer point and shoot digital cameras say something like, "5x optical zoom," or "9x optical zoom" on the box. But, when you move up to micro-4/3s and SLRs, you lose that. It makes sense - the ...

How to choose the right lens Most standard zoom lenses give a maximum magnification factor of about 0.3x. Zoom lenses, and even some prime lenses with a ‘macro’ badge, give a greater magnification of ...

Laowa appears to be working on a new macro lens. This in itself isn't particularly noteworthy, as according to the official Venus Optics website (the parent company of the Laowa brand), there are ...