We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one ...

A 30-year veteran in retail technology, Sensormatic Solutions President Tony D’Onofrio is leading the charge to redefine retail. Over the past few years, organized retail crime (ORC) has become retail ...

Retail is standing at a crossroads. Shopper expectations are rising, channels are multiplying and AI is redefining how, where and why people buy. Yet beneath all this innovation, one thing quietly ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

If loyalty data and authenticated paths are drying up, marketers need new, durable sources of truth to reconnect the dots of ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...