Both of its teams rose to the occasion, bringing home top awards and turning heads among more than 50 competing teams.

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

As the news of Webb’s death spread on social media, the cheerleading community mourned the Varsity Spirit founder and ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

“I’m a breastfeeding mom, so bringing my son with me was the only way I could have attended,” Marchand McCauley said.

Cheerleaders from across northeast Colorado showed off their skills Saturday at Ignite Athletics’ Shamrock Showdown, held at Northeastern Junior College’s Bank of Colorado Event Center. Along with the ...

From seasoned coaches to first-time spectators, the Turn Up the Heat Cheer Competition at the Southeast Event Centre exceeds ...

The Newtown Youth Cheer program is celebrating a major milestone after two of its cheer teams competed at the Youth Cheer and ...