Microsoft hired former PlayStation executive Mena Sato Kato in 2023 as the director of partnerships at Xbox Japan to help rebuild Xbox's relationship with Japanese publishers and developers. Mena Sato ...

PR will initially form the core of the campaign, which is aimed at sparking interest and awareness of the new product before it hits stores. The first phase, launched late last month, includes ...

The Asia-Pacific component revolves around an interactive strategy that looks to directly connect with consumers and opinion leaders and capitalise on the regional popularity of online gaming service, ...

Microsoft has announced an Xbox Tokyo Game Show 2025 Broadcast for later in September, where it will show off first-party games as well as issue updates from third-party publishers and developers. The ...