When I say cow what do you think of? Bird? Hamburger? Pies? Word associations can tell psychologists a bit about a person. And if you like playing games on the internet, you can help one of those ...

Cymbolism lets you vote on the color you most associate with a given word, giving designers data on which colors best convey feelings. What color is the word “music?” How about the colors of words ...

In an effort to understand what happens in the brain when a person reads or considers such abstract ideas as love or justice, Princeton researchers have for the first time matched images of brain ...

Researchers have for the first time matched images of brain activity with categories of words related to the concepts a person is thinking about. The results could lead to a better understanding of ...