Retail media's future depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Zehra Cataltepe is the CEO of TAZI.AI, an adaptive, explainable AI and GenAI platform for business users. She has 100+ AI papers & patents. In many industries, including banking, insurance and ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

In September 2021, the media industry received a wake-up call when the MRC suspended Nielsen’s accreditation for its national and local TV ratings services. This suspension came after it was revealed ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...