Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Of particular concern is that generative AI models can make it much easier and cheaper for malicious agents to create and manage believable accounts. We have uncovered many examples of coordinated ...

Totally! The best campaigns in 2026 mixed humour, realness, and showed different cultures. Some were big and flashy, others ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Filippo Menczer receives funding from the Knight Foundation, Sloan Foundation, NSF, DoD, and the Swiss National Science Foundation. We have uncovered many examples of coordinated inauthentic behavior.