SSC was previously working with various creative agencies on an ad hoc basis. Leo Burnett’s appointment marks the first time that SSC has awarded a one-year contract to a creative agency. The Publicis ...

The SSC had developed its “Let’s Play” consumer brand campaign this year, in partnership with Publicis Singapore, to encourage locals to adopt sportier lifestyles while building a more holistic ...

The Singapore Sports Council (SSC) will take extra steps to ensure that the recent controversy surrounding former national swimmer Jeffrey Su will not happen again. "I have also gone the extra step to ...