Data-driven B2B marketing is powerful. Learn how to move from strategy to execution to enablement with an AI-powered system proven to drive results.

Answer: Artificial intelligence (AI) has become a buzzword in the marketing world, and for good reason. With the rise of big data and the increasing complexity of consumer behavior, marketers are ...

Analysis of data helps businesses identify which ads, content, or social media channels are producing very little return on investment (ROI). Competitor analysis tools show which channels competitors ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...