If your web-based business didn’t perform as well as you’d hoped last year, then your analytics reports should be able to give you a hint as to why. Aren’t sure how to use analytics software? Then ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

Google Analytics is a powerful tool that's used to develop actionable insights from raw data — that includes user and customer behavior as they interact with the content on your website. You can use ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. The Google Analytics Certification is on ...

TLDR: The Google Analytics Master Class Bundle is a learner’s introduction to all the data mining power of Google Analytics for understanding a website and its users correctly. There may be no tool ...

TLDR: The courses in The Google Analytics Master Class Bundle break down how to analyze web traffic data to make a big impact on your business and marketing efforts. If you haven’t heard, thinking ...

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This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account ...

The Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase. If you work in marketing, you know it’s ...