Long before social media, streaming platforms, and modern lifestyle movements, Generation X was quietly shaping culture through creativity, independence, and early digital exploration.

Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

Add Yahoo as a preferred source to see more of our stories on Google. You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the ...

Generation X, the Forgotten Generation, the Latchkey Generation, the Oregon Trail Generation; these are just a few of the names for the disaffected, sarcastic youth of the 1980s. Now, they are in the ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Gen X sits in a unique spot between generations. They entered the workforce as traditional pensions were disappearing, took on more responsibility for saving on their own, and watched the retirement ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...