Hotels are facing rising customer acquisition costs as new digital marketing regulations and privacy rules reshape how they attract and convert guests online. A recent report from hotel technology ...

Actabl, a prominent hospitality software company, has unveiled Digital Itineraries within its Alice hotel operations platform.

Our goal is to empower hotels with actionable insights - not just sell them another marketing package.”— Ed Kooi, ...

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against ...

Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the ...

There is absolutely no doubt that eventually Airbnb will take on Booking.com head-on in homes and hotels. But then what will set the two rivals apart? Airbnb is expanding its hotel ambitions beyond ...

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...