Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Use these three tactics to advance your marketing strategy and stay on the ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...